Reason Why Apple Products Begin with “i”

 Why Apple Products Begin with “i”

 Most of the Apple’s top selling products begin with “I” like iPhone, iMac, iPod, iPad. And there is several reasons why this naming scheme began?

So, it all started in the late 90s when the internet exploded in popularity and became the number one selling point of computers. Apple planned to capitalize on this trend by creating a computer that would connect to the internet quicker and easier than its competition.

Steve Jobs wanted the machine to exude personality and friendliness in every way possible from its inviting colorful design, user friendly built-in handle and its convenient all-in-one design but its name also had to be just as personable and appealing.  Job suggested the name MacMan, although it wasn’t well received by the company’s marketing team. So they want to work on a different name. the team settle on iMac. A name jobs initially rejected but later warned up to after seeing it printed on a prototype.

When pitching the iMac name, the marketing team said the lowercase “i” primarily stood for internet. Since quickly connected to the internet was the product’s main selling point. But the letter also stood for individual since apple wanted customers to their personalities expressed by the computer’s unique design and instruct to emphasize the product’s purpose as a learning tool for the classroom.

Also inform to highlight how much kids could learn from simply sitting in front of a computer and finally inspire to communicate how the iMac’s powerful operating system could inspire users to create digital projects like never before. The iMac went to become a huge success and many of its signature features became synonymous with the apple brand.

For eg: its colorful translucent shell and the lowercase “i” in its name. Apple leveraged the iMac’s popularity when creating other products like the iBook which was marketed as an iMac to go and reinforce the lowercase.

“i” as signature branding in the minds of consumers. This trend was carried through the software with the introduction of iMovie and when Apple created an Mp3 player it was named iPod. So, in the lowercase “i” simply stood for internet but as the iMac became popular. It transformed into a brand association tool and if you’re wondering why products like the apple watch don’t use the iPrefix.